The 10th annual event engages mayors across Idaho to promote physical activity and cultivates champions for community health
A record 105 Idaho mayors are participating in the Mayor’s Walking Challenge, a program of the Blue Cross of Idaho Foundation for Health that promotes the importance of physical activity. The challenge takes place during October and is celebrating its 10th anniversary this year.
Participation in the annual event has increased each year, starting with 14 mayors in 2014 when the challenge was only available in the Treasure Valley. The program expanded regionally and became a statewide event in 2018. Mayors have earned more than $519,000 for their communities in the previous nine challenges.
Idaho mayors can earn up to $1,000 for their efforts and have two options to earn funds:
• Walk an average of 5,000 steps a day during October to earn $500 for their community
• Walk an average of 10,000 steps a day during October to earn $1,000 for their community
Those funds support a variety of projects and programs that promote a healthy lifestyle, including playgrounds, physical education equipment for schools, park amenities, scholarships for youth programs, and more.
“The Mayor’s Walking Challenge continues to grow, and we appreciate the more than 100 Idaho mayors who are walking this year,” said Kendra Witt-Doyle, Executive Director, Blue Cross of Idaho Foundation for Health. “Walking is one of the best things people can do for their health. Mayors can be role models, and walking sets a good example about the importance of exercise and physical activity.”